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American Steakhouse Melt - Subway - McCann Paris
 

With 'American Steakhouse melt', we invited consumers to let their unique identity speak with one watchword: endless creativity.

Through this advertising film, we changed the slogan and positioning of the brand by democratizing creativity to show that everyone can be creative in their own way, like the TikToker star Junior JMSS. With this new campaign, we intended to surprise and make an impression and engage Gen Z thanks to gourmet plans and an offbeat tone.

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